Where long-windedness goes to die.

I’ve never been one for verbose content.

In my experience as both a writer and editor for the web, I inevitably run content through the ‘would I read it?’ test. If the answer is a resounding no, the reason is usually that it’s too long (or boring, uninspired, bland, etc. etc.). I take great pleasure in transforming great ideas into digestible marketing pieces. A brand’s message shouldn’t have to be deciphered!